151 Newel St.
We approached the marketing of 151 Newel considering its boutique design in a nook of Greenpoint that doesn’t have many 3BED layouts. Focusing on the expansive designs, but keeping it intimate and luxury. The InHouse Group worked closing with the Developers on design, floor plans, finishes and decor.
Below you will see the graphic design and moving image marketing materials created for this building, including the following items:
commercial & journalistic photography
editorial magazine
takeaway
responsive property website
grand opening video and Instagram invitation
animated GIF E-blast
and more
PHOTOGRAPHY
We pay careful attention to the details, to express the story and value of the property.
The inhouse Magazine - 151 Newell St.
The branding for The Magazine is tenacious, as we try and tell the story and create the vibe page-by-page.
Click above to step inside
Branding and take-aways
responsive website
Our InHouse Team is on-site and creates the website quickly and effectively.
In tune with the established branding identity, the website provides additional information to potential buyers, including details on the development team and updated availability. The responsive design allows for interested buyers to immediately research availability at the property or on the go.
(website is now offline due to building sell-out)
E-BLAST MARKETING & SOCIAL CAMPAIGN
We have pioneered the animated GIF image to advertise our properties in email blasts to our mailing lists.
Research shows that moving images can increase open rates, click rates, conversion rates and revenue.
VIDEO Tours
Showcase your property like never before with our professional InHouse video production and video tours! From cinematic walkthroughs to engaging neighborhood highlights, we create high-quality, visually stunning content that captures every detail and brings your listings to life.
Check them out HERE
Whatever it is, the way you tell your story online can make all the difference.