394 Kosciuszko St., Stuyvesant Heights
We approached the marketing of 394K focusing on indoor/outdoor living and enjoying YOUR HOME. Launch in the heat of COVID-19 pandemic, it was import to us to make a comfortable space to live, work and be with friends and family.
Below you will see the graphic design and moving image marketing materials created for this building, including the following items:
commercial & journalistic photography
editorial magazine
The InHouse Magazine (Exclusive)
grand opening push
responsive property website
Video walk-throughs
animated GIF E-blast
and more
PHOTOGRAPHY
We pay careful attention to the details, to express the story and value of the property.
The inhouse Magazine - 394 Kosciuszko
The branding for The InHouse Magazine is tenacious, with a touch of hand-made fonts to express the craftsmanship of the building.
Interactive magazine allowed viewers to ‘click inside” for virtual tours adapting to the COVID-19 pandemic when getting out ‘in person’ wasn’t the way people looked for Real Estate.
CLICK THROUGH- CHECK OUT THE MAGAZINE
Video walk-through
video tours are essential in today’s market. And, not just cellphone tours. Buyer’s expect more and need to FEEL what’s it like to be in the space. The InHouse Group has an in-house team for full production videos. Check one out below.
Building signage & ONline source
Again, adapting to the “new normal” during a pandemic, it was important to have a way for buyers to check out thing from their personal safety comfort. By move marketing data ONLINE through a customizable QR CODE on the Building signage and Takeaways. Go ahead- give it a scan.
Point your phone camera at the QR code for access to videos, floor plans, price sheets, and more.
RESPONSIVE WEBSITE
In tune with the established branding identity, website provides additional information to potential buyers, including details on the development team and updated availability. The responsive design allows for interested buyers to immediately research availability at the property or on the go.
E-BLAST MARKETING - ANIMATED gifS
We have pioneered the animated GIF image to advertise our properties in email blasts to our mailing lists.
Research shows that moving images can increase open rates, click rates, conversion rates and revenue.
BUILDING Branding
Essential elements to the marketing of a new development, we created the vibe and branding along with logo, colors, fonts.
