A fresh look in Real Estate
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278 Nassau

 

278 Nassau Ave, Greenpoint brooklyn

7 Townhouse-style Condos all with private entry. Duplexes and triplexes, and one 5-story stand-alone (House 4). Our mission here was was to showcase a unique product brand new to the Greenpoint area. Focusing on THE AREA in conjunction of the product. Understanding that the area was newer searching area for buyers. TAG LINE: IT’S GOOD TO BE HOME

 
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 Below you will see the graphic design and moving image marketing materials created for this building, including the following items:

  • building & neighborhood videos

  • social Media Campaigns

  • commercial photography

  • editorial magazine

  • responsive property website

  • building sign

  • opening night invite eblast

  • bi-fold take away

  • grand opening postcard

  • and more

 
 
 

BUILDING & NEIGHBORHOOD VIDEOS

We produced LIFESTYLE editorial videos, showcasing features in the building and to capture the GREENPOINT. Adding Video to your marketing package is a smart and effective way of capturing your buyers.

 
 
 

SOCIAL MEDIA campaign

Daily push on Facebook, Instagram, Twitter

 

Social Media Push

Facebook, Instagram, Twitter

 
 

PHOTOGRAPHY

Capturing NIGHT shots was essential for the rare building in Greenpoint. All the floor-to-ceiling windows was A MUST to showcase.

Below the Night shots is a sample details shots. Focusing on what makes YOUR project special

 
 
 
 

The inhouse Magazine issue 278Nassau

The branding for the 278 Nassau Magazine; going with the EURO STYLE, FRENCH Feel of the building facade.

 
 
 

RESPONSIVE WEBSITE

In tune with the established branding identity, the website provides additional information to potential buyers, including details on all the amenities, the development team, and updated availability.

 
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GRAND OPENING HOLIDAY

The Grand Opening fell on the end of year Holiday Season. The InHouse Group Hosted a large Holiday Cheer / Condo Preview Party

 
 

RESponsive EblasTS

Our emails echoed the branding established on the website, magazine and other marketing materials. 

 
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WEEKLY EBLAST OUT TO THE ENTIRE BROKERAGE COMMUNITY

WEEKLY EBLAST OUT TO THE ENTIRE BROKERAGE COMMUNITY

 
 
 

Bi-FOLD TAKEAWAY

Every property needs a takeaway for prospective buyers. For 278 Nassau, we created a sturdy, 4-page bi-fold takeaway with all the essential information, which could stand freely on display. One for the A & B lines, and one for House 4

 
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POSTCARD

We created a Postcard to pass around to the surrounding blocks, plus the cafes and shops.

 

UNIT floorplans

Essential elements to the marketing of a new development,
we created floor plans.

 
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