278 Nassau Ave, Greenpoint brooklyn
7 Townhouse-style Condos all with private entry. Duplexes and triplexes, and one 5-story stand-alone (House 4). Our mission here was was to showcase a unique product brand new to the Greenpoint area. Focusing on THE AREA in conjunction of the product. Understanding that the area was newer searching area for buyers. TAG LINE: IT’S GOOD TO BE HOME
Below you will see the graphic design and moving image marketing materials created for this building, including the following items:
building & neighborhood videos
social Media Campaigns
commercial photography
editorial magazine
responsive property website
building sign
opening night invite eblast
bi-fold take away
grand opening postcard
and more
BUILDING & NEIGHBORHOOD VIDEOS
We produced LIFESTYLE editorial videos, showcasing features in the building and to capture the GREENPOINT. Adding Video to your marketing package is a smart and effective way of capturing your buyers.
SOCIAL MEDIA campaign
Daily push on Facebook, Instagram, Twitter
PHOTOGRAPHY
Capturing NIGHT shots was essential for the rare building in Greenpoint. All the floor-to-ceiling windows was A MUST to showcase.
Below the Night shots is a sample details shots. Focusing on what makes YOUR project special
The inhouse Magazine issue 278Nassau
The branding for the 278 Nassau Magazine; going with the EURO STYLE, FRENCH Feel of the building facade.
RESPONSIVE WEBSITE
In tune with the established branding identity, the website provides additional information to potential buyers, including details on all the amenities, the development team, and updated availability.
GRAND OPENING HOLIDAY
The Grand Opening fell on the end of year Holiday Season. The InHouse Group Hosted a large Holiday Cheer / Condo Preview Party
RESponsive EblasTS
Our emails echoed the branding established on the website, magazine and other marketing materials.
Bi-FOLD TAKEAWAY
Every property needs a takeaway for prospective buyers. For 278 Nassau, we created a sturdy, 4-page bi-fold takeaway with all the essential information, which could stand freely on display. One for the A & B lines, and one for House 4
POSTCARD
We created a Postcard to pass around to the surrounding blocks, plus the cafes and shops.
UNIT floorplans
Essential elements to the marketing of a new development,
we created floor plans.